reza saboonchi; Nosrat Allah Abedini; Hamid Ghasemi
Abstract
the relationship between media consumption and communication skills of sports students. The method of the present study was descriptive-correlational. The statistical population studied in this study consisted of all students of sports sciences of Islamic Azad University in the academic year 2018--2019 ...
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the relationship between media consumption and communication skills of sports students. The method of the present study was descriptive-correlational. The statistical population studied in this study consisted of all students of sports sciences of Islamic Azad University in the academic year 2018--2019 (6230 people) who used Cohen, Morgan and Georgian sample size determination table and relying on random-cluster sampling method. 362 people were selected as the research sample and the research results were prepared and adjusted based on the same number of questionnaires. Data collection tools included Ghasemi Communication Skills Questionnaire (2017) and Media Consumption of Mahmoudian et al(2015). It was approved by 0.77 and 0.74. In order to analyze the collected data at the level of descriptive statistics, frequency and percentage indices and in the inferential statistics section, Kolmorov-Smirnov test to investigate how to distribute the data and structural equation modeling test using SPSS and PLS statistical software. The results of statistical analysis showed that media consumption has a positive, direct and significant relationship with communication skills of sports students. The development of more media infrastructure in universities on the one hand and teaching how to use different types of media as a tool and strengthening the communication skills of people active in the field of sports should be considered by officials and practitioners in the field of higher education. The media will be in all aspects of the lives of sports science students.